CARP Revisited

A lot has happened to my design-sense since the last time I wrote about CARP. I have been creating logos and marketing materials for a friend who is a real estate agent. Along with growing into my own skin when it comes to making things looks interesting enough to catch a person’s eye but also not too interesting that it takes away from the value of the idea being conveyed. I am working hard on chiseling out money to buy the Adobe Creative Suite, I have come to my limit and design techniques in Canva. Canva has been a tremendous resource to creating my design eye and giving me building blocks of designing in a software program. Here are some of my personal lessons learned tips with CARP.

Here is a curated list of some resources that I find helpful when designing:

Contrast

Contrast is the use of light and dark colors to make the design “pop”! The ultimate contrast is BLACK and WHITE. First you should decide what your background is going to be, light or dark colors, then the rest will follow.

As a designer being able to grab an audience member’s attention with the contrast is actually an easy thing to do because our evolutionary brain activity has been curated to pick up those little differences.

While working with my client on marketing materials and logo, we did A LOT of mock ups, within this stage she came to a realization: she wanted her name and lettering in white. That was finally a sigh or relief for me, being able to disseminate that she wanted a background that was darker made it easy to narrow down our mockups.

Alignment

Alignment is all about finding your center of gravity on the page. When I’m creating it is always hard not to center all text. To shake off this nasty habit I began to look at designing as a having a gravitational pull. In American English we read from left to right, so having the text left justified is a common. Although when designing for accessibility (on a social global scale) right justified text can be seen in Arabic and Hebrew. Alignment can also follow the rules of gravity being pulled to a point in the middle of the design like in a circle, these alignment rule works no matter how you apply it. Be creative and also cautious

As I have been designing my client’s marketing materials I keep reminding her about the left justified text and alignment. These reminders do wonders when creating for the first time or trying to convey information about open houses and other realtor stuff.

Repetition

Humans love schedules, we are naturally programmed to routines and to gravitate towards things that make patterns. Being able to hold a person’s attention is based on the pattern you are conveying as they learn. Repetition is key, having a visual cadence makes the brain stop grasping for predictability and absorb the information presented. As a designer and human, I love repetition it makes me feel happy to create things that are uniform. This has never been a huge problem with my designs, and I strive to keep making designs that make the learner feel at home.

While working with my client and setting up her website logo and business cards, she was amazed at my ability to read her mind. Before she could even ask I would have already inserted her logo into places within social media or her marketing materials to credit her.

Proximity

Proximity is a funny beast, this was something about designing that I can still grow in. I have a hard time with white space, I am such a color lover and busy designs speak to my soul. I have a hard time using white space at times but I have been able to step outside of my box and see the importance of white space. Dare I say I have Marie Kondo’ed my design skills? I love grouping things together and love to represent ideas through similar items.

When working for my client she had a hard time creating white space on her design. The picture vs. the graphic logo representation. We had a hard time trying to represent the idea of real estate in Grand Junction/The Grand Valley on a card without a house. Although we have the Colorado National Monument there aren’t any physical structures that speak to representing it through a logo and eventually came to a minimalist house design graphic logo.

Live Events/ Webinars

When considering CARP for design principles on slides or handout for a live event, I have been trying to understand what direction I am going to take my designs. The webinars I have attended have been in stark contrast to each other one was purely for listening and one was purely for watching. I want to create a mixture of interesting slides but also let the viewer peruse their email or look at that pressing instagram feed. I will be designing something that pushes me as a designer using basic color schemes and incorporating more white space but still capturing the learner with structured information.

1 Comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.